Joanne Frears’ legal career has been all about technology and she fills her time helping clients to protect IPRs across a range of outputs. Working mainly with suppliers, Joanne’s current focus is on AI and Machine Learning, Augmented Reality and Blockchain, but describes herself as a geeky butterfly who is easily distracted by interesting or innovative tech. Joanne speaks regularly at legal and technology conferences on the subject of legal futurology and how lawyers can use technology to provide better service to clients and improve their working lives. She is a member of the Accord project, a visiting Professor at Aston University, and visiting professional at Reading University and the Goldsmiths Centre. She is a member of the IBA and holds a Masters degree from Kings College London in Comparative EU, UK, and US IP Law.